The Aram Range

Four shelves, seven products. For the wind-down: H4CBD gummies at 60mg per gummy, in Mixed Berry and limited edition Green Apple (18+), and KSM-66 ashwagandha at 500mg of root-only extract per serving. For the desk: Aram Awaken, a caffeine-free nootropic with every dose declared on the label. For the morning: purified shilajit, as vegan gummies or as saffron honey sticks. For training days: creatine gummies at 1000mg each — three a day for the 3g daily intake at which creatine's authorised performance claim applies.

Every product is £22.99. Any two are £40. That's the whole price list.

Start with when, not what. Shopping for the end of the day? Start at For Calm. The desk hours? Awaken. Mornings? The shilajit pair. Around training? Creatine. Our goal collections group the range by ritual — the time of day a product is designed to slot into — rather than by promised outcomes, because the outcomes aren't ours to promise.

If you're still torn, two easy routes: the journal's guide to the range walks through every product in plain English, and the 2-for-£40 offer makes it cheap to try two shelves at once — one for the morning and one for the evening is the pairing most people land on.

Because every claim on our labels is checkable. Doses are stated as actual weights — 60mg of H4CBD, 500mg of KSM-66 extract, 1000mg of creatine — never as "equivalent to" multiplications, which you'll find on plenty of competing labels once you know to look. Every batch goes to an independent laboratory, and the certificates are published on our Lab Reports page: identity and strength across the range, heavy-metal screening for shilajit, creatine assays checked against the label.

The gummy range is sugar-free and vegan throughout; the honey sticks are the one deliberate exception to both. And the copy is written in plain English under UK rules: where regulation doesn't authorise a claim, we don't make one — which is rarer in this aisle than it should be. A £22.99 bottle should be able to show its paperwork. Ours can — start with the Lab Reports page, find your batch number, and read exactly what an independent laboratory found in the bottle you're holding.